We use your Personal Information to transact business with you (purchases, orders, payments, returns/exchanges, requests for information about our products and services, etc.) and to otherwise serve you as a customer.
We may use your Personal Information to communicate with you about our products and services we believe you might find of interest and to administer promotions, surveys, contests and sweepstakes in which you might participate.
We also use your Personal Information to improve the effectiveness of our website, operations, mobile experience, marketing efforts or as described elsewhere in this policy, to prevent against fraud and theft, and otherwise to protect our Site visitors and our business. Our marketing efforts include the use of Google Adwords and Google Analytics, described above.
We may share your Personal Information with our dealers, suppliers and partners, who may provide you with SMS, email and other communications and offers for products and services, including offers based on your interests, personal and business characteristics, stated preferences and location.
Our employees and agents may view your Personal Information to perform their jobs and service your needs. We authorize access to your Personal Information to them on a need-to-know basis to provide you with our products or services to you, or for one of the other reasons listed in this section.